Creative Guidelines

Creative Guidelines

For the most effective billboard message keep the following in mind:

  • Short and Sweet
  • Bold and Brief
  • Keep your message, including the call to action, short and to the point, no more than 10 words total, 7 is ideal.
  • Use bold, Sans-Serif type fonts against contrasting background colors.


Contact us for a complete guide to creating effective, impactful billboard ads, full campaigns, and dynamic digital content.


Artwork Submission

We are able to work with a variety of artwork files and formats. The specifications will vary based on the locations used in your campaign. For questions about your message and to ensure you have the correct specifications contact your sales executive or our in house art department at