A north Atlanta resident was reaching out for hope. Her nephew was in desperate need of a Kidney transplant. To take her problem to as many people as possible, she ran an ad on a Link Media Digital Billboard. We know that billboards generate action, but were unsure of what the response would be to this type of ad. At the end of the month, the client reported “We had 13 responses where they specifically mentioned the billboard. 8 donators were ruled out through questions and the first round of testing. 5 more are in phase 2 of testing, so we are hopeful.”
It’s wonderful to see how the market reacted to her need. It reinforces the effect that outdoor advertising can make.