One of the advantages of digital billboards is that your ad can be posted within a few hours of final approved art. If the campaign involves vinyl billboards, your ad can generally be posted within two weeks of receiving your art approval and payment.

The technology for Digital Displays has opened the door for billboards to be even more responsive to sponsor needs than traditional TV or Radio.

An advertiser can now post more than one piece of copy, at a time – rotating different offers or promotions.  You can daypart your messages – a morning ad can be different than an afternoon ad – or a Monday message can be different than Friday’s.

The advertiser can do a countdown, prompting consumer response – Sale Begins This Weekend – or  Only 2 Day Remaining.

The messages can include real time content such as temperature, time or weather forecast triggers.

Social media can be integrated, such as Facebook posts or Instagram photos.

The process for creating digital billboard artwork is generally the same as for vinyl billboards. Our in-house design team is aware of special nuances that are part of digital displays , so it’s best to rely on their expertise.

Ad rotation on digital billboards is: There can be up to 8 different advertisers (segments) on one panel. Each ad is displayed for :10 seconds. Each advertiser or each segment gets 1080 ten second ads per day