Media Cost Comparison .

  • Performance within a Budget. A Peter J. Solomon survey found that Billboards outperformed all other media in audience delivery vs. cost.
  • The consumer doesn’t have to tune in, log on or pick up.
  • You can select a special consumer or mass market with your placement.
  • You can rotate copy with digitals or build Reach with a vinyl campaigns.
  • Your message is intrusive delivered 24 hours a day, everyday.

Billboards Outlast Radio.

Radio is an on the road media, but the consumer has the control. As a billboard advertiser, you control where your ad is seen and the lifestyle group who will see it and it cannot be turned off. Radio broadcasts in a circle, going miles away from your location(s).
There is more traffic on the roads today… so the billboard audience is growing.
Radio listening is decreasing due to fractionalization by cell phone use, personal audio devices, satellite choices and personal playlists (Spotify, Amazon Music, Pandora…).

Billboards Over Reach TV.

Where and how do you watch TV? Are you watching on your smartphone, tablet, computer, TV? Are you connecting with a satellite, cable, antenna, Wi-fi, live or on demand with your DVR, Amazon Fire, Roku or AppleTV?
Each device plus each source, has its unique ad streaming options… if there are ads at all.
TV advertising has become diluted with multiple delivery systems and just as many ways to avoid ads.

Billboards Improve Social Media/Digital Ads .

Digital Media marketing is becoming a base business function. But just like putting a sign above the entrance, it cannot stand alone. Nielsen Research found that more than any other traditional media, Digital marketing became more effective when teamed up with Billboards/Out of Home.

Nearly 5 out of 10 US Adults used a search engine to look up information after seeing or hearing about the subject in an Out of Home Ad.

When comparing online activations, triggered by various media and the dollars spent, Out of Home media is, by far, the leader in reinforcing and growing the effectiveness of your digital marketing.

OOH is more than three times more effective when driving the results of digital media.

Digital Billboard Strategy.

Digital Billboards combine the strength of static billboards with the flexibility of electronic media, like radio and TV. With a set location, the advertiser picks the audience size and life-group that sees the billboard.

 

Adding the Digitals, combines vivid colors with new technologies, connecting the advertiser with the consumer in innovative ways.

  • The Digital display allows the ads to change by time of day or day of week. The Monday morning ad can be different than the Friday afternoon message. The audience’s mindset is different – so shouldn’t the messaging.
  • The copy can rotate highlighting various products or services. This allows the use of multiple co-op sources, features of what you specialize in and presents a broader range of benefits.
  • Get information about different board locations and their demographics.
  • Speak to a qualified Account Executive who will help you decide the board locations that are most likely to generate new business for you.
  • Social media can be integrated, to allow Facebook or Twitter posts to activate a promotion or event.
  • Real time data streaming can create urgency by using countdown clocks. Enhance the connection by incorporating time and temperature and scores/news or weather forecasts.
  • Digital displays also work as directional.
37% of travelers noticed directional digital billboards. What we all want our advertising to do, was revealed in the Nielsen study; 22% changed plans and visited the advertiser that was advertising on the digital.