Creative tips for powerful billboard artwork
Your Guide For Creating Impactful Billboard Messages
Keep the design & message simple
Most of your audience will see your message while driving, and you’ve only got a few seconds to convey your important message.
Keep your message 5-7 words or less
- The Most Interesting Man in the World (Dos Equis)
- Get a Mac (Apple)
- A Diamond is Forever (De Beers)
- Where’s the Beef? (Wendy’s)
- Thank You, Mom (Proctor & Gamble)
Use large typeface
Be sure there is color contrast between your text and your image/background
The call to action
Questions about creating effective artwork? Contact Link Media Outdoor today and speak with our team about some of the ways you can put together a winning billboard message.