LaSalle, Il Market

The Illinois Valley area is the blend of heritage and twenty first century commerce.  Distribution, agri-business and light manufacturing are the foundation of the area’s revenue.  Finding downtime is easy.  Tourists flock to the Starved Rock State Park looking for a retreat from the Chicagoland tempo. 

Whether supporting northern Illinois businesses or consumers of worldwide brands, generating business is what Link specializes in.  Search the interactive map, below.

Fast Facts of LaSalle

Population served:  200,000 across 8 counties   

Mean household income of $60,000 and a median age of 37

Largest Private Employers – Retail Warehouse Distributions Centers, L.W. Schneider and various healthcare providers.

Billboards Work

Whether focused on a city or throughout the region, Link billboards are located along the I-80 corridor and the heaviest traveled state roads and commuting routes.  Your ad will be seen by thousands of viewers per week

Ad repetition is developed easily, as many Illinois Valley area vehicles travel the same route daily

Link advertising is smart because the reach is delivered for a very affordable cost per thousand

Why Billboards Make Sense

Ads are there 24/7, not tuned into or clicked on

Billboards are specific as directional and brand building for multiple locations

Billboards are #1 media to drive digital searches, enhancing any social media


How much does it cost to advertise on a billboard?

Just like most media, billboards are priced on their audience delivery. The cost per 4-week period will vary based on the traffic – the number of people that see the ad, the size of the panel, what type of road it’s on, the psychographics of the viewers and more.

How long does it take to get an ad up?

One of the advantages of digital billboards is that your ad can be posted within a few hours of final approved art. If the campaign involves vinyl billboards, your ad can generally be posted within two weeks of receiving your art approval and payment.

What is the difference between Digital Billboards and traditional Static Billboards?

The technology for Digital Displays has opened the door for billboards to be even more responsive to sponsor needs than traditional TV or Radio.

An advertiser can now post more than one piece of copy, at a time – rotating different offers or promotions.  You can daypart your messages – a morning ad can be different than an afternoon ad – or a Monday message can be different than Friday’s.

The advertiser can do a countdown, prompting consumer response – Sale Begins This Weekend – or  Only 2 Day Remaining.

The messages can include real time content such as temperature, time or weather forecast triggers.

Social media can be integrated, such as Facebook posts or Instagram photos.

How do ads work on Digital Billboards?

The process for creating digital billboard artwork is generally the same as for vinyl billboards. Our in-house design team is aware of special nuances that are part of digital displays , so it’s best to rely on their expertise.

Ad rotation on digital billboards is: There can be up to 8 different advertisers (segments) on one panel. Each ad is displayed for :10 seconds. Each advertiser or each segment gets 1080 ten second ads per day

Contact a LaSalle Representative

If you are searching for marketing solutions or an effective way to draw new customers to your business, contact:

Link Media Outdoor – LaSalle
227 Bucklin St.
LaSalle, IL.  61301

Evie Conrad

Evie Conrad

General Manager - Illinois

Phone Number:

Ready to Get Started?

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