Bordered by Lake Superior to the north and Lake Michigan to the east, Wisconsin can claim unrivaled natural beauty with its sandy beaches, wetlands and rocky shorelines. These busy waterways also bring shipping and transportation to both the local and national economy as
more than $7 Billion worth of cargo passes through Wisconsin’s ports every year. While the rolling forests and inland lakes of the state contribute to recreation and tourism, Wisconsin is known as “America’s Dairyland”, since its agriculture and dairy industry give the state global recognition. Link Media Outdoor’s coverage ranges from Milwaukee, along the coast of Lake
Michigan to Door County, Green Bay and as far west as Eau Claire.
Search the interactive map, below, for traditional statics, posters and digitals.
Fast Facts of Wisconsin
Link Wisconsin serves a population of over 2,700,000 in 29 counties
Mean household income of $77,700 and a median age of 39
Largest Employers Include – University of Wi/Madison, Menards, Koch Industries, Kohls, ACS, Rockwell.
Whether focused on a city or throughout the region reaching a large and diverse audience at a very affordable cost.
Our vast inventory of billboards can be tailored to an area, targeting specific consumers, to provide premium exposure for your business, organization or cause. They provide top-of-mind awareness with frequent and multiple views to both travelers and members of local communities. Whether using outdoor advertising exclusively, or as part of your media mix, billboards are always a cost-effective way to reach your audience!
Why Billboards Make Sense
Ads are there 24/7, not tuned into or clicked on
Billboards are specific as directional and brand building for multiple locations
Billboards are #1 media to drive digital searches, enhancing any social media
FREQUENTLY ASKED QUESTIONS
How much does it cost to advertise on a billboard?
Just like most media, billboards are priced on their audience delivery. The cost per 4-week period will vary based on the traffic – the number of people that see the ad, the size of the panel, what type of road it’s on, the psychographics of the viewers and more.
How long does it take to get an ad up?
One of the advantages of digital billboards is that your ad can be posted within a few hours of final approved art. If the campaign involves vinyl billboards, your ad can generally be posted within two weeks of receiving your art approval and payment.
What is the difference between Digital Billboards and traditional Static Billboards?
The technology for Digital Displays has opened the door for billboards to be even more responsive to sponsor needs than traditional TV or Radio.
An advertiser can now post more than one piece of copy, at a time – rotating different offers or promotions. You can daypart your messages – a morning ad can be different than an afternoon ad – or a Monday message can be different than Friday’s.
The advertiser can do a countdown, prompting consumer response – Sale Begins This Weekend – or Only 2 Day Remaining.
The messages can include real time content such as temperature, time or weather forecast triggers.
Social media can be integrated, such as Facebook posts or Instagram photos.
How do ads work on Digital Billboards?
The process for creating digital billboard artwork is generally the same as for vinyl billboards. Our in-house design team is aware of special nuances that are part of digital displays , so it’s best to rely on their expertise.
Ad rotation on digital billboards is: There can be up to 8 different advertisers (segments) on one panel. Each ad is displayed for :08 seconds. Each advertiser or each segment gets 1350 eight second ads per day.