Frequently Asked Questions
Everything you ever wanted to know about billboards.
How much does it cost to advertise on a billboard?
How does billboard advertising compare to advertising on other media?
How do I begin to put together a billboard ad?
How long does it take to get an ad up?
How do I know the advertising will work?
Variables about the billboard that affect results include: a) Is the ad easy to read – limited text, simple fonts, color contrast? b) Does the ad connect emotionally – use of an image or concept? c) Does the ad portray benefits to the consumer or is it a menu? d) Is there a call to action motivating the consumer to respond?
How do I know this is a good billboard ad?
- Did you clearly see the business name and what you are promoting?
- Did you feel a connection to the message – a sense of need, urgency, solution, happiness?
- Did you understand how you could take advantage of the ad message?
How long will it take before I begin seeing results?
Remember that the advertising needs to build awareness, build trust in the provider, modify consumer behavior and get them to spend. The longer the decision making process, the longer it takes to see results. Constantly look for ways to ease the sales cycle for the customer: selection, price, knowledgeable staff and financing.
What is the difference between Digital Billboards and traditional Static Billboards.
An advertiser can now post more than one piece of copy, at a time – rotating different offers or promotions. You can daypart your messages – a morning ad can be different than an afternoon ad – or a Monday message can be different than Friday’s.
The advertiser can do a countdown, prompting consumer response – Sale Begins This Weekend – or Only 2 Day Remaining.
The messages can include real time content such as temperature, time or weather forecast triggers.
Social media can be integrated, such as Facebook posts or Instagram photos.
How do ads work on Digital Billboards?
Ad rotation on digital billboards is: There can be up to 8 different advertisers (segments) on one panel. Each ad is displayed for :10 seconds. Each advertiser or each segment gets 1080 ten second ads per day
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