The Link Southern Missouri office impacts over 40 counties from near St. Louis in the east, west into Oklahoma and south into Arkansas, including Springfield, Branson, Joplin, and Bentonville. Link is proud to continue the legacy service to the communities and businesses in Southwest Missouri and Northern Arkansas started by Missouri Neon Company dating back to the 1930’s. From our office in Springfield, Missouri’s fastest growing metro area, Link reaches an extensive audience around this important commercial hub, extending to the lakes and tourist areas and reaching down to the Walmart headquarters in Arkansas.
Our media mix includes traditional static bulletins as well as a wide array of digital displays. Our inventory includes industry standard sizes and a variety of others which help cater to different advertiser needs and budget. Whether you are searching for a specific city or county to county coverage, Link has options that deliver your target within budgets that work. Search the interactive map, below.
Fast Facts on Southern Missouri
2 million in Missouri covered by Link
Springfield MSA Population 475,000 million and 38th largest city
Median age is 33.2 with an average household income of $65,392
Home offices for Cox Health, Bass Pro Shops, O’Reilly Auto Parts and Prime Trucking
Transportation, manufacturing, healthcare and tourism are economic drivers
Growth rate is 8.7% since 2010
Billboards Work in Springfield!
Our Springfield metro population is just under 500,000 people. This is a great billboard market and an extremely attractive cost per thousand. Billboards are spread out throughout southwest Missouri and outlining areas, so you can reach your consumer anywhere on billboards in the area.
If you are looking for customers … billboards are the way to go in the Springfield market!
Why Billboards Make Sense
Ads are there 24/7, not tuned into or clicked on
Billboards are #1 media to drive digital searches
Seen: 62% of Adults notice Digital Billboards, monthly
Responsive: 57% visited the store after seeing the Digital Billboard ad
FREQUENTLY ASKED QUESTIONS
How much does it cost to advertise on a billboard?
Just like most media, billboards are priced on their audience delivery. The cost per 4-week period will vary based on the traffic – the number of people that see the ad, the size of the panel, what type of road it’s on, the psychographics of the viewers and more.
How long does it take to get an ad up?
One of the advantages of digital billboards is that your ad can be posted within a few hours of final approved art. If the campaign involves vinyl billboards, your ad can generally be posted within two weeks of receiving your art approval and payment.
What is the difference between Digital Billboards and traditional Static Billboards?
The technology for Digital Displays has opened the door for billboards to be even more responsive to sponsor needs than traditional TV or Radio.
An advertiser can now post more than one piece of copy, at a time – rotating different offers or promotions. You can daypart your messages – a morning ad can be different than an afternoon ad – or a Monday message can be different than Friday’s.
The advertiser can do a countdown, prompting consumer response – Sale Begins This Weekend – or Only 2 Day Remaining.
The messages can include real time content such as temperature, time or weather forecast triggers.
Social media can be integrated, such as Facebook posts or Instagram photos.
How do ads work on Digital Billboards?
The process for creating digital billboard artwork is generally the same as for vinyl billboards. Our in-house design team is aware of special nuances that are part of digital displays , so it’s best to rely on their expertise.
Ad rotation on digital billboards is: There can be up to 8 different advertisers (segments) on one panel. Each ad is displayed for :10 seconds. Each advertiser or each segment gets 1080 ten second ads per day
Contact a Missouri Representative
If you are searching for marketing solutions or an effective way to draw new customers to your business, contact:
Link Media – Southern Missouri
Link Media Outdoor
3002 E. Division Street Suite A
Springfield, MO 65802