KANKAKEE AREA MARKET
The Kankakee/Bourbonnais/Bradley markets serve the agriculture and light industry sectors surrounding the south side of Chicago. By providing a workforce, transportation, and logistics, there is an ongoing stream of vehicle traffic in front of the Link billboards. For the many cities served, search the interactive map, below.
Fast Facts of Kankakee
Population served: 600,000 across 5 counties
Mean household income of $52,500 and a median age of 35.4
Largest Employers – Riverside & Cigna Healthcare, CSL Behring, Armstrong, Nucor Steel and Van Drunen Foods.
Whether focused on a city or throughout the region
Link billboards are located on the heaviest traveled state roads, commuting routes and in local communities
Your ad will be seen, on the average, of between 80,000 and 100,000 viewers per week
Frequency or repetition is developed easily, as many vehicles travel the same route daily
Link advertising is smart because the reach is delivered for a very affordable cost per thousand
Why Billboards Make Sense
Ads are there 24/7, not tuned into or clicked on
Billboards are specific as directional and brand building for multiple locations
Billboards are #1 media to drive digital searches, enhancing any social media
FREQUENTLY ASKED QUESTIONS
How much does it cost to advertise on a billboard?
Just like most media, billboards are priced on their audience delivery. The cost per 4-week period will vary based on the traffic – the number of people that see the ad, the size of the panel, what type of road it’s on, the psychographics of the viewers and more.
How long does it take to get an ad up?
One of the advantages of digital billboards is that your ad can be posted within a few hours of final approved art. If the campaign involves vinyl billboards, your ad can generally be posted within two weeks of receiving your art approval and payment.
What is the difference between Digital Billboards and traditional Static Billboards?
The technology for Digital Displays has opened the door for billboards to be even more responsive to sponsor needs than traditional TV or Radio.
An advertiser can now post more than one piece of copy, at a time – rotating different offers or promotions. You can daypart your messages – a morning ad can be different than an afternoon ad – or a Monday message can be different than Friday’s.
The advertiser can do a countdown, prompting consumer response – Sale Begins This Weekend – or Only 2 Day Remaining.
The messages can include real time content such as temperature, time or weather forecast triggers.
Social media can be integrated, such as Facebook posts or Instagram photos.
How do ads work on Digital Billboards?
The process for creating digital billboard artwork is generally the same as for vinyl billboards. Our in-house design team is aware of special nuances that are part of digital displays , so it’s best to rely on their expertise.
Ad rotation on digital billboards is: There can be up to 8 different advertisers (segments) on one panel. Each ad is displayed for :10 seconds. Each advertiser or each segment gets 1080 ten second ads per day