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Power of Out of Home Advertising

Case Study Analysis Reaffirms the Power of Out of Home Advertising June 11, 2018 In a new strategy report using insights from award-winning media case studies, Out of Home was found to be the lead media channel. OOH was used more as a lead media than any...

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Billboards are just too expensive

Billboards, like all media, are priced, based on the audience they deliver. A billboard on an Interstate will have more viewers, so will be more expensive that a billboard on a rural highway. Makes sense... However, when compared to traditional media,...

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