Outdoor Advertising Advantages
Learn more about the billboard technology revolutionizing the way you advertise
What Are The Advantages?
Today, there are more than 400,000 billboards* lining our roads, highways, bridges and byways. In a sea of competing marketing messages, they serve as the only form of communication consumers will definitely see on any given day.
It’s true. Arbitron data confirms that the average American spends 11 hours out of their home daily, including two hours in the car. That’s more than they spend watching television, reading newspapers and magazines, listening to the radio, or, even online – the only media consumption trend that is rising. And you can’t forget smart phones and tablets, which are taking consumers’ attention away from traditional media, especially when it comes to consuming advertising in those mediums.
This is Good News for Billboards
The Power of Dynamic Content
Digital billboards allow marketers to tell a bigger, more relevant story through brighter, vibrant images, well-chosen words and dynamic content based on a number of possible variables – time of day, day of the week, weather patterns, game scores, and more. When a company spends money on digital billboards, they’re buying time, not space. It is almost more like buying broadcast media in many ways.
Along those lines, digital billboards are also budget friendly. Sharing time on a digital billboard can provide a significant increase in return on investment over more traditional advertising – including static billboards – according to a Sign of
the Times magazine survey.