Impact The Alabama Market
The Link Montgomery office covers the Capitol and the surrounding trade zone. Montgomery has a strong sense of itself, anchored in its civil rights heritage. It is self-contained being 90 miles from Birmingham, AL, 160 miles from the Gulf and 160 miles from Atlanta.
Your options include traditional statics, flexible digitals and a few posters. Whether you are searching for a specific city, such as Enterprise, Troy or Wetumpka, Link has options that deliver your target within budgets that work. Search the interactive map, below.
Fast Facts on the Montgomery/Selma DMA
Link Alabama services 585,000 across a 7 county coverage area
Median Income of $52,000 and Age of 37.9 years
Government and Education within 50 miles (University-Tuscaloosa, Auburn, Alabama State, Troy).
Home to the “Legacy Museum” and Rosa Parks’ Memorial
Billboards Work in Montgomery Consumers spend time in their car with the average daily one way commute 22 minutes Links AL13 reaches state legislators, offices and workers as they arrive at work, daily As the workforce continues to move outward, Link’s inventory in neighborhoods and prime retail zones grows in effectiveness for generating business
Why Billboards Make Sense
Ads are there 24/7, not tuned into or clicked on
Billboards are #1 media to drive digital searches
Seen: 62% of Adults notice Digital Billboards, monthly
Responsive: 57% visited the store after seeing the Digital Billboard ad
FREQUENTLY ASKED QUESTIONS
How much does it cost to advertise on a billboard?
Just like most media, billboards are priced on their audience delivery. The cost per 4-week period will vary based on the traffic – the number of people that see the ad, the size of the panel, what type of road it’s on, the psychographics of the viewers and more.
How long does it take to get an ad up?
One of the advantages of digital billboards is that your ad can be posted within a few hours of final approved art. If the campaign involves vinyl billboards, your ad can generally be posted within two weeks of receiving your art approval and payment.
What is the difference between Digital Billboards and traditional Static Billboards?
The technology for Digital Displays has opened the door for billboards to be even more responsive to sponsor needs than traditional TV or Radio.
An advertiser can now post more than one piece of copy, at a time – rotating different offers or promotions. You can daypart your messages – a morning ad can be different than an afternoon ad – or a Monday message can be different than Friday’s.
The advertiser can do a countdown, prompting consumer response – Sale Begins This Weekend – or Only 2 Day Remaining.
The messages can include real time content such as temperature, time or weather forecast triggers.
Social media can be integrated, such as Facebook posts or Instagram photos.
How do ads work on Digital Billboards?
The process for creating digital billboard artwork is generally the same as for vinyl billboards. Our in-house design team is aware of special nuances that are part of digital displays , so it’s best to rely on their expertise.
Ad rotation on digital billboards is: There can be up to 8 different advertisers (segments) on one panel. Each ad is displayed for :10 seconds. Each advertiser or each segment gets 1080 ten second ads per day