The Link Knoxville market impacts over 20 counties in East Tennessee, including Knoxville and rapidly growing surrounding areas that comprise the #62 ranked DMA. The Knoxville area has a stable economy anchored by the University of Tennessee, Tennessee Valley Authority (TVA), Pilot Flying J and numerous tourist attractions, including Great Smoky Mountains National Park, and Gatlinburg/Pigeon Forge, home of the Dollywood theme park.
Our media mix includes traditional static faces as well as a wide array of digitals. These include a variety of sizes which help cater to different advertiser needs and budget. Primary interstate coverage includes I-40, I-75, I-81 and I-24. Whether you are searching for a specific city, or county to county coverage, Link has options that deliver your target audience in a very cost efficient manner. Search the interactive map, below.
Fast Facts of Tennessee
Total Link Tennessee Coverage: 1.62 Million
Total Link East Tennessee Coverage: 1.53 Million
East Tennessee Median Age: 43.2
Knoxville MSA Population: 879,9736 2nd Largest City in US
Knoxville Area Code: 865 (VOL)
Whether focused on a city or throughout the region Link billboards are located on the heaviest traveled interstate highways, State roads and commuting routes. Link has a Very Strong presence in major thoroughfares that service local traffic, as well as traffic from five heavily populated bordering States. Frequency or repetition is developed easily, as many Tennessee vehicles travel the same route daily. Link advertising is smart because the reach is delivered for a very affordable cost per thousand. Points to Ponder:
– Average miles traveled daily is 25.5 miles
– Link has coverage on 4 major interstates (I-40, I-75, I-81 and I-24) traversing densely populated areas of the state.
– Your Ad will be seen by as many as 100,000 — 300,000 viewers per week
Why Billboards Make Sense
Ads are there 24/7, not tuned into or clicked on
Billboards are specific as directional and brand building for multiple locations
Billboards are #1 media to drive digital searches, enhancing any social media
FREQUENTLY ASKED QUESTIONS
How much does it cost to advertise on a billboard?
Just like most media, billboards are priced on their audience delivery. The cost per 4-week period will vary based on the traffic – the number of people that see the ad, the size of the panel, what type of road it’s on, the psychographics of the viewers and more.
How long does it take to get an ad up?
One of the advantages of digital billboards is that your ad can be posted within a few hours of final approved art. If the campaign involves vinyl billboards, your ad can generally be posted within two weeks of receiving your art approval and payment.
What is the difference between Digital Billboards and traditional Static Billboards?
The technology for Digital Displays has opened the door for billboards to be even more responsive to sponsor needs than traditional TV or Radio.
An advertiser can now post more than one piece of copy, at a time – rotating different offers or promotions. You can daypart your messages – a morning ad can be different than an afternoon ad – or a Monday message can be different than Friday’s.
The advertiser can do a countdown, prompting consumer response – Sale Begins This Weekend – or Only 2 Day Remaining.
The messages can include real time content such as temperature, time or weather forecast triggers.
Social media can be integrated, such as Facebook posts or Instagram photos.
How do ads work on Digital Billboards?
The process for creating digital billboard artwork is generally the same as for vinyl billboards. Our in-house design team is aware of special nuances that are part of digital displays , so it’s best to rely on their expertise.
Ad rotation on digital billboards is: There can be up to 8 different advertisers (segments) on one panel. Each ad is displayed for :10 seconds. Each advertiser or each segment gets 1080 ten second ads per day