The combined MSA is ranked #13 in the US with 4.4 million residents. Link Media Outdoor addresses that region with “FL-01”. It is a double sided digital on I-4, the major route, between Tampa and Lakeland, Fl.
Link’s FL01 is on the property of the Florida State Fairgrounds and across from the Seminole Hard Rock Resort and Casino. As the Fairgrounds hosts events including concerts, auto shows, arts and crafts, and more, the viewership of the digital display multiplies. The Casino has just added a brand-new hotel with hundreds of rooms. This piece of Florida is becoming a larger destination, so the value of your message is increasing every month.
Fast Facts on the Tampa DMA
Greater Tampa Bay Area population of 4.6 million
Young with a Median Age of 35.4 and Average Household Income of $83,800
23.4% Growth in last 10 years
Focal point in the developing Jacksonville to Tampa to Orlando corridor
Billboards Work in Tampa
Tampa boasts the second worst traffic in Florida, FL-01RR generates 360,000 weekly impressions
1 in 5 commuters spend more than 45 minutes commuting one way
It’s a regional community with residents traveling distances to school, work, recreation, shopping
Interstate 4 is the primary fast track from central Florida to the Tampa-St. Pete’s business hub
Why Billboards Make Sense
Ads are there 24/7, not tuned into or clicked on
Billboards are #1 media to drive digital searches
Seen: 62% of Adults notice Digital Billboards, monthly
Responsive: 57% visited the store after seeing the Digital Billboard ad
FREQUENTLY ASKED QUESTIONS
How much does it cost to advertise on a billboard?
Just like most media, billboards are priced on their audience delivery. The cost per 4-week period will vary based on the traffic – the number of people that see the ad, the size of the panel, what type of road it’s on, the psychographics of the viewers and more.
How long does it take to get a billboard ad up?
One of the advantages of digital billboards is that your ad can be posted within a few hours of final approved art. If the campaign involves vinyl billboards, your ad can generally be posted within two weeks of receiving your art approval and payment.
What is the difference between Digital Billboards and traditional Static Billboards?
The technology for Digital Displays has opened the door for billboards to be even more responsive to sponsor needs than traditional TV or Radio.
An advertiser can now post more than one piece of copy, at a time – rotating different offers or promotions. You can daypart your messages – a morning ad can be different than an afternoon ad – or a Monday message can be different than Friday’s.
The advertiser can do a countdown, prompting consumer response – Sale Begins This Weekend – or Only 2 Day Remaining.
The messages can include real time content such as temperature, time or weather forecast triggers.
Social media can be integrated, such as Facebook posts or Instagram photos.
How do ads work on Digital Billboards?
The process for creating digital billboard artwork is generally the same as for vinyl billboards. Our in-house design team is aware of special nuances that are part of digital displays , so it’s best to rely on their expertise.
Ad rotation on digital billboards is: There can be up to 8 different advertisers (segments) on one panel. Each ad is displayed for :10 seconds. Each advertiser or each segment gets 1080 ten second ads per day