Springfield / Decatur, Il Market

Thirteen central counties of “The Land of Lincoln” are served by the Springfield office. The Springfield market is part of the Champaign, Decatur & Springfield DMA. Sub-markets of this DMA also include – Jacksonville, Lincoln, Charleston & Jerseyville. There is a buzz of excitement surrounding State Capitols and Springfield has it. A steady base of public and private employers keeps the economy rolling and acts as an ongoing draw for newcomers. 28,000 employees are in government and 16,000 are in large private firms.

Decatur, also known as the “Soybean capital of the world” includes prominent agricultural processing and manufacturing sectors. The service-based industries are expanding and have become a more significant factor for the local economy.

Advertising to this population with higher than average income and education is a specialty available with Link Media’s traditional static and poster billboards. Search the interactive map, below..

Fast Facts of The Springfield market

Population served: 1.6 million across 13 counties Springfield population of 113,000 and Decatur population of 76,122

Mean household income of $75,852 and a median age of 39 for Springfield and $50,839 and a median age of 40 in Decatur

Largest Private Employers – Springfield- Memorial Health System, Hospital Sisters Health System, Springfield Clinic, Horace Mann Educators, Blue Cross-Blue Shield, Bunn, Wells Fargo.

Decatur: Archer Daniels Midland-ADM, Tate and Lyle, Mueller, Caterpiller, Decatur Memorial Hospital and St. Mary’s Hospital.

Billboards Work

Whether focused on a city or throughout the region, Link billboards are located on the heaviest traveled city streets, state roads and commuting routes.

Your ad will be seen by anywhere from thousands to hundreds of thousands of viewers per week.

Frequency or repetition is developed easily, as many vehicles travel the same route daily.

Link advertising is smart because the reach is delivered for a very affordable cost per thousand.

Why Billboards Make Sense

Ads are there 24/7, not tuned into or clicked on

Billboards are specific as directional and brand building for multiple locations

Billboards are #1 media to drive digital searches, enhancing any social media


How much does it cost to advertise on a billboard?

Just like most media, billboards are priced on their audience delivery. The cost per 4-week period will vary based on the traffic – the number of people that see the ad, the size of the panel, what type of road it’s on, the psychographics of the viewers and more.

How long does it take to get an ad up?

One of the advantages of digital billboards is that your ad can be posted within a few hours of final approved art. If the campaign involves vinyl billboards, your ad can generally be posted within two weeks of receiving your art approval and payment.

What is the difference between Digital Billboards and traditional Static Billboards?

The technology for Digital Displays has opened the door for billboards to be even more responsive to sponsor needs than traditional TV or Radio.

An advertiser can now post more than one piece of copy, at a time – rotating different offers or promotions.  You can daypart your messages – a morning ad can be different than an afternoon ad – or a Monday message can be different than Friday’s.

The advertiser can do a countdown, prompting consumer response – Sale Begins This Weekend – or  Only 2 Day Remaining.

The messages can include real time content such as temperature, time or weather forecast triggers.

Social media can be integrated, such as Facebook posts or Instagram photos.

How do ads work on Digital Billboards?

The process for creating digital billboard artwork is generally the same as for vinyl billboards. Our in-house design team is aware of special nuances that are part of digital displays , so it’s best to rely on their expertise.

Ad rotation on digital billboards is: There can be up to 8 different advertisers (segments) on one panel. Each ad is displayed for :10 seconds. Each advertiser or each segment gets 1080 ten second ads per day

Contact a Springfield / Decatur Representative

If you are searching for marketing solutions or an effective way to draw new customers to your business, contact:

Link Media Outdoor – Springfield
3550 Mayflower Blvd Ste A
Springfield, IL 62704
Evie Conrad

Evie Conrad

General Manager - Illinois

Phone Number:

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