West Virginia is booming, ranking behind only Texas and North Dakota as fastest growing states in the US. Its economy is a global hub of chemicals, biotech, telecommunications, aerospace and energy. For the outdoor adventurers, the Mountain State is totally in the Appalachians with 80% of the state covered in forests. This natural beauty drives the growing tourism industry. Having transformed from its history in coal production, West Virginia has a GDP of over $55Billion.
Outdoor advertising got its start in West Virginia, when the Bloch Brothers Tobacco Company started painting barns and bridges with their ads. Link Media Outdoor relies on traditional statics, new digitals and posters on interstates and major state routes. Search the interactive map, below.
Fast Facts of West Virginia
Link Media Outdoor serves 1.2 Million across 24 counties
Mean household income of $61,200 and a median age of 42
Largest Employers Include – WVA United Health, Brand Energy, MedExpress, ESMARK, DFS Newell
Whether focused on a city or throughout the region Link billboards are located on the heaviest traveled interstate highways, State roads and commuting routes. Link has a Very Strong presence in major thoroughfares that service local traffic, as well as traffic from five heavily populated bordering States. Frequency or repetition is developed easily, as many West Virginia vehicles travel the same route daily. Link advertising is smart because the reach is delivered for a very affordable cost per thousand. Points to Ponder:
– Average miles traveled daily is 25.5 miles
– Link has coverage in 4 major interstates (I-77, I-79, I-64 and I-81) traversing densely populated
areas of the state.
– Your Ad will be seen by as much as 100,000 — 300,000 viewers per week
Why Billboards Make Sense
Ads are there 24/7, not tuned into or clicked on
Billboards are specific as directional and brand building for multiple locations
Billboards are #1 media to drive digital searches, enhancing any social media
FREQUENTLY ASKED QUESTIONS
How much does it cost to advertise on a billboard?
Just like most media, billboards are priced on their audience delivery. The cost per 4-week period will vary based on the traffic – the number of people that see the ad, the size of the panel, what type of road it’s on, the psychographics of the viewers and more.
How long does it take to get an ad up?
One of the advantages of digital billboards is that your ad can be posted within a few hours of final approved art. If the campaign involves vinyl billboards, your ad can generally be posted within two weeks of receiving your art approval and payment.
What is the difference between Digital Billboards and traditional Static Billboards?
The technology for Digital Displays has opened the door for billboards to be even more responsive to sponsor needs than traditional TV or Radio.
An advertiser can now post more than one piece of copy, at a time – rotating different offers or promotions. You can daypart your messages – a morning ad can be different than an afternoon ad – or a Monday message can be different than Friday’s.
The advertiser can do a countdown, prompting consumer response – Sale Begins This Weekend – or Only 2 Day Remaining.
The messages can include real time content such as temperature, time or weather forecast triggers.
Social media can be integrated, such as Facebook posts or Instagram photos.
How do ads work on Digital Billboards?
The process for creating digital billboard artwork is generally the same as for vinyl billboards. Our in-house design team is aware of special nuances that are part of digital displays , so it’s best to rely on their expertise.
Ad rotation on digital billboards is: There can be up to 8 different advertisers (segments) on one panel. Each ad is displayed for :10 seconds. Each advertiser or each segment gets 1080 ten second ads per day