Columbus has strong economic roots dating back to its role as a shipping center. Located on the Chattahoochee River, the market of Columbus/Phenix City, Alabama has become a popular outdoor tourist destination. Playing a strategic role for the country, Columbus is the home for the US Army’s Fort Benning. The Fort’s economic engine supports affiliated companies, service organizations and 39,000 in outside staffing.
Advertising to the marketplace is convenient with Link’s distribution of digital billboards and traditional statics. Link Columbus covers 1.4 million residents. Search the interactive map, below.
Fast Facts on Columbus/Phenix City
Population in the MSA 309,000
Mean household income of $64,000 and a young median age of 33.9
Government spending for the Consolidated City-County & Ft. Benning
Home of AFLAC Insurance, TSYS, & WC Bradley
Billboards Work in Columbus/Phenix City
Link billboards are located on the heaviest traveled state roads and commuting routes
Your ad will be seen by, on the average, of between 80,000 and 100,000 viewers per week
Frequency or repetition is developed easily, as many Columbus vehicles travel the same route daily
Link advertising is smart because the reach is delivered for a very affordable cost per thousand
Why Billboards Make Sense
Ads are there 24/7, not tuned into or clicked on
Billboards are #1 media to drive digital searches
Seen: 62% of Adults notice Digital Billboards, monthly
Responsive: 57% visited the store after seeing the Digital Billboard ad
FREQUENTLY ASKED QUESTIONS
How much does it cost to advertise on a billboard?
Just like most media, billboards are priced on their audience delivery. The cost per 4-week period will vary based on the traffic – the number of people that see the ad, the size of the panel, what type of road it’s on, the psychographics of the viewers and more.
How long does it take to get an ad up?
One of the advantages of digital billboards is that your ad can be posted within a few hours of final approved art. If the campaign involves vinyl billboards, your ad can generally be posted within two weeks of receiving your art approval and payment.
What is the difference between Digital Billboards and traditional Static Billboards?
The technology for Digital Displays has opened the door for billboards to be even more responsive to sponsor needs than traditional TV or Radio.
An advertiser can now post more than one piece of copy, at a time – rotating different offers or promotions. You can daypart your messages – a morning ad can be different than an afternoon ad – or a Monday message can be different than Friday’s.
The advertiser can do a countdown, prompting consumer response – Sale Begins This Weekend – or Only 2 Day Remaining.
The messages can include real time content such as temperature, time or weather forecast triggers.
Social media can be integrated, such as Facebook posts or Instagram photos.
How do ads work on Digital Billboards?
The process for creating digital billboard artwork is generally the same as for vinyl billboards. Our in-house design team is aware of special nuances that are part of digital displays , so it’s best to rely on their expertise.
Ad rotation on digital billboards is: There can be up to 8 different advertisers (segments) on one panel. Each ad is displayed for :10 seconds. Each advertiser or each segment gets 1080 ten second ads per day