The Link Kansas City office impacts 125 counties which include the metro, most of Missouri and Kansas. The robust market draws attention for its title winning professional sports, IT developers and vast agricultural base.
Our media mix includes traditional statics faces as well as a wide array of digitals. These include a variety of sizes which help cater to different advertiser needs and budget. Whether you are searching for a specific city or county to county coverage, Link has options that deliver your target within budgets that work. Search the interactive map, below.
Fast Facts on Kansas City, Mo
6.8 million in Missouri and Kansas covered by Link KC
Kansas City MSA Population 2.2 million and 38th largest city
Median age is 35 with a mean household income of $72,418
Sprint, Seaboard, Cerner, H&R Block, Garmin, Hallmark all call KC home
Manufacturing, IT, engineering, and healthcare are economic drivers
Growth rate is 10% since 2010
Billboards Work in Kansas City!
Our Kansas City population Is just under 2,000,000 people. There is NO mass transit in the KC metro, so everyone commutes via cars. This makes for a great billboard market and an extremely attractive cost per thousand. Billboards are spread out throughout our KC metro and outlining areas, so you can reach your consumer anywhere on billboards in the area.
If you are looking for customers … billboards are the way to go in the Kansas City!
Why Billboards Make Sense
Ads are there 24/7, not tuned into or clicked on
Billboards are #1 media to drive digital searches
Seen: 62% of Adults notice Digital Billboards, monthly
Responsive: 57% visited the store after seeing the Digital Billboard ad
FREQUENTLY ASKED QUESTIONS
How much does it cost to advertise on a billboard?
Just like most media, billboards are priced on their audience delivery. The cost per 4-week period will vary based on the traffic – the number of people that see the ad, the size of the panel, what type of road it’s on, the psychographics of the viewers and more.
How long does it take to get an ad up?
One of the advantages of digital billboards is that your ad can be posted within a few hours of final approved art. If the campaign involves vinyl billboards, your ad can generally be posted within two weeks of receiving your art approval and payment.
What is the difference between Digital Billboards and traditional Static Billboards?
The technology for Digital Displays has opened the door for billboards to be even more responsive to sponsor needs than traditional TV or Radio.
An advertiser can now post more than one piece of copy, at a time – rotating different offers or promotions. You can daypart your messages – a morning ad can be different than an afternoon ad – or a Monday message can be different than Friday’s.
The advertiser can do a countdown, prompting consumer response – Sale Begins This Weekend – or Only 2 Day Remaining.
The messages can include real time content such as temperature, time or weather forecast triggers.
Social media can be integrated, such as Facebook posts or Instagram photos.
How do ads work on Digital Billboards?
The process for creating digital billboard artwork is generally the same as for vinyl billboards. Our in-house design team is aware of special nuances that are part of digital displays , so it’s best to rely on their expertise.
Ad rotation on digital billboards is: There can be up to 8 different advertisers (segments) on one panel. Each ad is displayed for :10 seconds. Each advertiser or each segment gets 1080 ten second ads per day