Why Outdoor Advertising?

Billboard advertising is an affordable solution to reach large audiences and grow new business.

Outdoor Advertising is Important, And Here’s Why

Outdoor advertising is one of the oldest, most tried and true methods of promotion. At Link Outdoor Media, we understand that the world of outdoor advertising can seem complicated, but it doesn’t have to be. Whether you need assistance choosing the right board location or help creating impactful artwork, our team is here to assist you in every step of the process.

Why choose outdoor advertising?

Simply put, outdoor advertising offers your business these amazing benefits:

  • Builds brand loyalty and perception
  • Is affordable
  • Is ideal for quick, concise communication of a specific message
  • Increases sales
  • Assists with new product launches
  • Enhances customer interaction and buying behavior
  • Is extremely economical and costs far less than other advertising mediums

According to a study by Arbitron, people spend far less time reading the news and watching television than they used to. Busy with work and family obligations, today’s average consumer spends more time on the road than ever before. The average American drives 54 minutes every day for a grand total of 302 miles per week.

Additional reasons to choose outdoor advertising

Relevance – Outdoor advertising is a mainstay because it works and has stood the test of time without any indication to the contrary.

Reach your best prospects – Our boards are located in many different areas, each with different demographics and audiences. Whatever your product or service, we’ll get your message in front of the right people.

Brand recognition – Repetition is the key to product awareness and necessary to keep your business at the front of your customer’s mind. A billboard campaign will easily get your message across to millions of people.

Audience capture – Since outdoor advertising is a form of “interruption marketing”, your billboard message will be a dominant presence to your audience and will ensure that your campaign receives undivided attention without annoying people.

Flexibility – Outdoor advertising is effective as a standalone solution or a component of a broader marketing campaign. Budget is always a mitigating factor in any advertising effort, but the good news is that outdoor advertising is always a great choice.

Timeliness – Reach your audience when they’re ready to purchase, not when they’re price shopping or looking at competitors

Availability – Your outdoor message will never be covered up, turned off or set aside. Every message is displayed boldly and individually, without the need to compete for space or attention. Deliver your message continuously with frequency that is unequaled by other forms of advertising.

Economical – Outdoor advertising has a lower cost per thousand than any other type of advertising. Outdoor ads cost 80 percent less than television commercials, 60 percent less than newspaper ads, and 50 percent less than radio ads.

Reach more people in less time – Outdoor advertising allows you to reach more people quicker than with other advertising mediums.

Questions? The Link Outdoor Media team is here to assist you with your campaign. Let’s chat.

Want to know more about how outdoor advertising can help grow your business and increase your reach to the right audience?

Give Link a call today and we’ll tell you how!

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