Case Study Analysis Reaffirms the Power of Out of Home Advertising
June 11, 2018 In a new strategy report using insights from award-winning media case studies, Out of Home was found to be the lead media channel. OOH was used more as a lead media than any other medium, except TV. OOH tied with social media, both more popular than mobile, online display and video.
Why were the campaigns award winning with OOH as the lead media? “Emotion and storytelling are prime reasons brands use OOH as part of the media mix,” said OAAA’s Chief Marketing Officer – Stephen Fretias. “OOH is creatively impactful through the use of big, bold storytelling”.
Whether your media need is in your neighborhood or across the country, Out of Home Media continues to lead for connecting emotionally and being economically feasible.